Trump Media and Technology Group (TMTG), operator of social network Truth Social, streaming platform Truth+ and fintech brand Truth.Fi, will announce the issuance of a new token named after US President Donald Trump. Holders of at least one share of the company will be eligible to receive tokens. Besides, shareholders are also promised regular rewards throughout the year, perks, discounts on Trump Media products, and access to exclusive events.

TMTG clarified that the digital tokens would not represent an ownership stake in the company or any other entity and would not confer rights to profits from management efforts. The company said it would disclose details on issuance, allocation, and transfer of the tokens sometime later. The initiative underscores the growing integration of the Trump brand with the crypto ecosystem, which has already seen the release of the OFFICIAL TRUMP token.

The OFFICIAL TRUMP token, introduced by Trump ahead of the inauguration, exhibited extreme volatility: it launched at $7, spiked to $34.50 on news about his conversation with Putin, then lost 98% of its value. Despite the token’s collapse, Trump reportedly became more than $5 billion richer on the launch day due to gains in related assets, exceeding the value of his entire real‑estate portfolio.